
In this course, you’ll discover how to develop compelling tourism routes that enhance the visitor experience and drive economic growth in your region. Using CCT's Tourism Route Development workbook as your guide, you'll explore practical tools and strategies to design routes that align with visitor needs, local strengths, and broader tourism goals.
By the end of this course, you’ll be able to:
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Identify the key components of effective tourism route development.
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Apply the Central Counties Tourisms' Tourism Route Development framework to design visitor-centric itineraries.
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Evaluate and refine routes to ensure alignment with destination goals and audience interests.

This course will give you a better understanding of the relationship between tourism, your business, and your local economy. You will learn to treat each visitor in a way that creates a memorable guest experience.

The Social Media Marketing Program is a four-course series created to help you elevate the use of social media for your business. You will learn best practices for social media including foundational tools, how and when to engage online, content planning and creation, and publishing tips. Whether you are in the early stages of developing your social media or an advanced user, these courses will help hone your skills, inspire, and increase your strategic use of this essential marketing tool.


This course is intended to reduce the stress associated with responding to funding opportunities by quickly discerning if the opportunity is a good fit, complete applications more easily and position your organization to be the ideal applicant.

In this course, you’ll learn how Central Counties and its tourism partners can help you build a stronger business by taking advantage of its opportunities and programs.
By the end of this course, you’ll have the knowledge and confidence to:
- Describe the Ontario tourism landscape.
- Explain the role of Central Counties Tourism.
- Summarize Central Counties Tourism services & support.
